Jordan Birnbaum has been with ADP since 2015, as VP and Chief Behavioral Economist, directing the application of behavioral economics principles into new product development in the human capital management market. Prior ADP, Jordan was owner / operator of The Vanguard in Los Angeles, a hybrid media and live music venue, employing more than 150 people for a decade. He was a founding employee and Senior Vice President of Juno Online Services, playing a key role in an IPO. Jordan graduated from Cornell University with a BS, Policy Analysis, and from NYU with an MA in Industrial / Organizational Psychology.